For example, the top three positions for the [...] Atlas OnePoint offers a sophisticated Bid Management tool to effectively manage your bidding strategy across 40 different Pay Per Click Search Engines and shopping comparison sites. Effective Keyword Bidding Strategies 78 A “Bid Gap” has appeared between the #1 and the # 2 positions. BidRank is another tool we recommend for optimizing keyword bids, and avoiding “Bid Gaps”. Example Current bid for the #1 position: $.50 Maximum bid that you specify using “AutoBid” $1.00 The amount the system will set your bid: $.51 It’s important to note that the cost per click may never reach your maximum bid. The slight decline in traffic from slipping to the #2 spot may be more than compensated by the improved ROI due to the lower cost per click. 78 In this example, if you used any of the “AutoBid” features offered by many of the Search Engines and set your maximum bid to $.99 ($.01 less than your competitor in the #1 position), the system would put you in the # 2 position at $.80 ($.01 more than the next highest bid), while your competitor would still have to pay $1.00 for the # 1 slot (since the system would consider your $.99 maximum bid to be the next highest bid, and adjust your competitor’s bid to be $.01 more).
Security Screen Doors Manhattan Beach